Why You Should Make Journey Maps
Victoria Lorenz Victoria Lorenz

Why You Should Make Journey Maps

Journey maps allow designers to visually lay out a user’s process when working toward a goal. A successful journey map combines the first three steps in design thinking: empathizing, defining, and ideating…

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The Culture of Connectivity
Victoria Lorenz Victoria Lorenz

The Culture of Connectivity

We often find that our cellphones are an integral part of our daily success. When they aren’t nearby, cortisol spikes and panic ensues…

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Why Content Alone Isn’t Enough
Victoria Lorenz Victoria Lorenz

Why Content Alone Isn’t Enough

“Content is king, but context is God.” Gary Vaynerchuck’s statement is short, bold, and, ironically, it doesn’t make much sense when taken out of context…

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